designer by day, windglider by night
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DBS Annual Report 2016

Brief
To visualise DBS's business strategy diagrams and craft
infographics from figures and text. 

 
 
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Execution
Colours used were limited to Red, White, Grey and Black to stick to DBS’s brand guide. Making use of just these colours, the DBS’s brand presence is consistently portrayed in the report.

Business Model
Using huge red curves, the strategy model looks organic and move with thrust. Often, business model diagrams tend to look boring with straight and angular lines so I thought to use curves instead to make the directions look more dynamic. 

Who we are
I was given the awards and numbers to DBS’s achievements and made an infographic resembling an extensive network to showcase the company’s performance.

(Done in my tenure with Coal Creative Consultants) 

*Numbers and figures may not reflect final product

 
 
 
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